Why The Car Industry Still Builds Life-Size Clay Models

They take months to produce, but even today, nothing beats a clay model in imagining a car.

In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds of clay over a foam core, spending months shaping every curve by hand, and even storing the model in an air tight container to revisit the next year, is still seen a necessity in the auto industry.