TorRed DODGE CHARGER R/T

TorRed DODGE CHARGER R/T

The Dodge Charger is a brand of automobile marketed by Dodge. The first Charger was a show car in 1964. There have been several different production Chargers, built on three different platforms and sizes. In the U.S., the Charger nameplate has been used on subcompact hatchbacks, full-sized sedans, and personal luxury coupes. The current version is a four-door sedan. Source: Wikipedia

Back in 1969, Dodge Division and Chrysler started a revolution—a revolution in color. To this day, the auto industry has never been the same.

Dodge was already offering some of the most muscular cars of the muscle car era—awesome machines including the Hemi Charger and the Super Bee. Company designers decided to rev up the cars’ visuals to match, creating a far-out assortment of exterior paint colors. The flamboyant hues were given equally wild names, including Panther Pink, Sublime, Plum Crazy, Go Mango, Citron Yella, and Top Banana.

Known as High Impact Paint or H.I.P. (hip—get it?) these special colors generated a big buzz in the showrooms and launched an industry trend. The color palettes used by all the automakers were opened up, giving paint designers more creative freedom. Today’s brighter, bolder choices in exterior colors were directly influenced by Dodge’s High Impact Paint back in 1969. Source: Redline Dodge

Photo taken in Staunton, Virginia

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Posted by Skip Plitt on 2017-08-03 02:12:46

Tagged: , CHARGER , CHARGER R/T , DODGE , DODGE CHARGER R/T , TorRed DODGE CHARGER R/T