Mercedes Benz Industrie four. – Digitalisation of the Automotive Industry
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The automobile industry is dealing with basic variations. Alongside the electrification of the powertrain, autonomous driving and the progress of new marketplaces, it is over all digitalisation that is driving this approach of transform. This combination of the physical and digital is frequently referred to as “Industrie four.”. Networking the complete value chain in real time is already more than just a vision for Mercedes-Benz. And the target below is constantly on individuals – customers and personnel.
“All important tendencies in the automobile industry are already pushed by digitalisation, or are driving it by themselves. Our intention is to be the world’s primary, most ground breaking automobile manufacturer when it comes to digital systems, also,” claims Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
“At Mercedes-Benz, we use the phrase ‘Industrie four.0’ to explain the digitalisation of the complete value chain, from style and design and progress to output, in which the phrase has its origin, and finally to sales and support,” claims Markus Schäfer, Member of the Divisional Board Mercedes-Benz Cars, Production and Source Chain Management, Daimler AG. “For us at Daimler, there is no dilemma that the digital revolution will basically transform our field. This applies to the procedures by which we acquire, program and develop our vehicles. It applies to the way we make contact with our customers. And not the very least, it can be knowledgeable through our merchandise by themselves.”
The prospective of the digital revolution is large: If person, equipment and industrial procedures are intelligently networked, individual merchandise of high high-quality can be developed more rapidly, and output and production expenses can be made aggressive. Flexibility is another cause why Mercedes-Benz is actively supporting to shape the digital revolution: The worldwide demand for passenger cars, industrial vehicles and mobility concepts is expanding. At the same time, the needs of customers all-around the globe are starting to be expanding various. Although Mercedes-Benz was ready to go over most consumer needs with just three simple passenger automobile products in the seventies, there are now ten situations as numerous. At the Sindelfingen plant, for example, it is incredibly unusual for two similar examples of the S-Course to depart the output lines. There is also an increasingly extensive selection of push variants – together with petrol and diesel engines, hybrid and absolutely electric powered push devices are increasingly well-liked.
And the innovation cycles are increasingly shorter. All this culminates in the vision that automobile output will transform from massive-scale to “just one-off” output, in which every automobile is constructed to individual consumer needs.
From purely an automobile manufacturer to a networked company of mobility products and services
The revolution is absolutely underway: With in excess of just one million end users, the mobility support car2go is the world’s premier automobile-sharing company. The moovel application shows end users how a extensive range of suggests of transportation can be combined to get from A to B effectively – whether or not by car2go, journey-sharing, taxi or by community transportation. Mercedes-Benz has consolidated all these products and services below just one sub-manufacturer – Mercedes me, which can make Mercedes-Benz reachable at any time. The portfolio extends from scheduling a support appointment to individual networking with the customer’s have car or truck and individually configured fiscal products and services. Consumers are also offered packages that go well beyond the automobile itself, e.g. way of living functions and enjoyment.
The upcoming E-Course – intelligently designed, intelligently produced
“Digital natives” is the phrase used for individuals who have grown up in the digital globe. The upcoming E-Course, the 213 series, is also a “digital native”: from progress to sales, digitalisation has made its mark on this series in all phases and parts. Digital methods these as the networking of basic safety and help devices assistance to make sure the E-Course is the most clever saloon in its section. Several improvements make it attainable to push semi-autonomously on motorways and country streets, and to enter and depart restricted parking spaces by remote regulate working with a smartphone application. Vehicle-to-X conversation delivers early warning of potential risks that lie ahead. Refined radio know-how turns the smartphone into a car or truck vital.
When output of the upcoming E-Course commences, several features from the “sensible manufacturing facility” toolbox will already occur into use. These include e.g.