The Global Auto Industry met the depths of it’s valley in 2009. Low consumer confidence coupled with rising unemployment kept the market incredibly sour. Things could have been worse though, had the government not incentivized an increase in purchases through the “Cash for Clunkers” program. In 2010, the automobile industry in the U.S. is expected to rebound on the heels of companies like Ford and GM emerging from the rubble. The global automotive industry sees growth on the horizon, especially in parts of Asia. Growth will depend on which automotive products truly answer the call for more fuel efficient vehicles. CEO,Jack W. Plunkett, guides you through the trends that are going to rehabilitate one of the world’s most influential industries.
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