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From the inception of the automobile, design manufacturing and delivery has been shaped by the needs of consumers. When the first Model T rolled off the assembly line in 1908, the industry was already responding to the demands of the market and the promise of an industrialized future. Michigan quickly established itself as the home of the global automotive industry, that evolution
inspired by the spirit of innovation continues today and continues in the same place that gave birth to the modern automobile, Detroit. Every year, leaders in the automotive industry come together at the North American International Auto Show in a display of the latest innovations for the upcoming year. They come to Detroit, a city in the midst of economic and cultural renewal.