Ford Motor Company – Case Study

Background (General Facts)

Ford Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370,000 employees by 1996 [1]. In the 1970’s, the automobile market for the major auto makers – General Motors (GM), Ford, and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. In 1999, Ford acquired the Swedish Volvo model in an attempt to compete in the foreign market and expand to other regions. Furthermore, Ford launched a full organization re-engineering business process plan called “Ford 2000” aiming at reestablishing the company’s infrastructure. The process meant reduction in their Vehicle Centers (VCs) to only five covering the operations that spanned 200 countries. It also meant cutting redundancies and requiring Information Technology (IT) to be the driving force and the link between Ford centers worldwide.

In building Ford’s IT infrastructure, the company focused on implementing a setup that supported the TCP/IP communication protocol based on the U.S. department of Defense requirements. At those days, Ford internal network was meant to serve files transfer unlike most companies that used the network mainly for email communications. Throughout the 1990’s, Ford developed a cost effective Global Enterprise Network Integration (GENI) process to link all its locations compromising on the type of the connection and the cabling in favor of full coverage. During the same time, Ford started building its Web Farm, which was basically a set of hardware and software managed by a team for building Ford’s public website. The work started by publishing documents for technical references and moved to more advanced images from a live auto show. As a result, the website received 1 million visits a day in less than 2 years after its official launch. Throughout the end of the 90’s, Ford established its web services by increasing the amount of information published, building more intelligent and standard web application in 12 weeks period, purchasing more Netscape browsers for setup on its users’ machines, and creating a B2B server to allow the suppliers secured access to Ford’s Intranet.

In the path towards service cost reduction and bringing more business through the web, Ford worked closely with its competitors in the U.S. market GM and Chrysler to establish what came to be known as “Automotive Network Exchange” (ANX) certificate. The protocols aimed at providing a unified communications standard through the Internet to enable suppliers to provide common technology for all manufacturers. Moreover, Ford focused on making information on its web site more accessible and useful by deploying a team to manage the process of adding and updating information based on an analysis of how humans deal with information. One final aspect of Fords endeavor was to try to build a model through its infrastructure that benefited from the model implemented by Dell computers to improve their supply chain and delivery process. The direct model would not work well for automotives as it …

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Trabbi Lowrider

Trabbi Lowrider

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Als Trabant wird die ab 1957 in der DDR gefertigte Pkw-Baureihe des Herstellers VEB Sachsenring Automobilwerke Zwickau bezeichnet. Zwischen November 1957 und April 1991 wurden insgesamt 3.051.385 Fahrzeuge der Trabant-Baureihe produziert. Beim deutschen Kraftfahrt-Bundesamt waren zum 1. Januar 2007 noch rund 52.400 Fahrzeuge in Deutschland registriert. Viele Fahrzeuge exportierte man zu DDR-Zeiten in die ČSSR, nach Polen und vor allem Ungarn. Anfänglich galt die Baureihe als sparsam und robust, später jedoch veraltete sie aufgrund fehlender Innovationen. Heute gilt der Trabi als Kultauto, das verschiedene Fanclubs würdigen.


Although Trabants had been exported from East Germany, they became well-known in the West after the fall of the Berlin Wall when many were abandoned by their Eastern owners after migrating westward. News reports inaccurately described them as having cardboard bodies. This is likely due to the fact that the body of the Trabant was Duroplast, a material that, in East German production, often made use of varying quantities of different fibers, such as cotton, or occasionally paper.

In the early 1990s it was possible to buy a Trabant for as little as a few marks, and many were given away. Later, as they became collectors’ items, prices recovered, but they remain very cheap cars. Green Trabants are especially popular as they are said to bring good luck.

In 1997, the Trabant was celebrated for passing the "Elchtest" ("moose test"), a 60 km/h (37 mph) swerve manoeuvre slalom, without toppling over like the Mercedes-Benz A-Class infamously did. A newspaper from Thuringia had a headline saying "Come and get us, moose! Trabi passes A-Class killer test".


Posted by joaobambu on 2009-04-29 11:01:24

Tagged: , 30d , canon , trabant , colorful , lowrider , modified , berlin , mitte , deutschland , germany , automobile , carro , coche , macchina , red , reddish , car , Auto , typisch , berliness , styling , trabbi , wikipedia , duroplast …

Garage Insurance – Used Car Dealers and Repair Shops Watch Those Symbols

Garage insurance is a much misunderstood policy form. Many professional insurance agents are confused about exactly when to use it and more importantly exactly how. You can use a garage liability policy to protect a used car dealer, often referred to as dealer’s insurance, or you can use this same form to protect an automotive repair shop or to set up body shop insurance. The trick is to know the symbols. If you own a car dealership or an automotive repair shop and are purchasing insurance for your business, it is advisable that you find an agent who specializes in the garage insurance form to help you with this purchase so you don’t end up with the wrong form and perhaps find yourself without coverage after a large loss.

As I mentioned earlier, both types of businesses, auto repair and or body shops and used car dealers both need the garage policy. But exactly what kind of operations are covered in these policies is driven by the symbols shown on the policy. This is very important. If your business is automotive repair or body work but your policy is set up with symbols that would apply to a car dealership, you could find yourself without coverage in the event of a liability loss.


So how do you know if you have the correct symbols and thus the correct form? Pull out your garage policy and look at the first page.   Beside each type of coverage, usually to the left, there will be a least one two digit number between 21 and 31. These symbols will describe what is protected by the coverage shown beside that symbol. Here is a list of the most common symbols and what each one protects:

Symbol 21                 Any auto

Symbol 22                 All owned autos

Symbol 23                 Owned private passenger autos only

Symbol 24                 Owned autos other than private passenger

Symbol 25                 Owned autos subject to no fault laws

Symbol 26                 Owned autos subject to Uninsured Motorists law

Symbol 27                 Specifically described autos

Symbol 28                 Hired autos only

Symbol 29                 Non-Owned autos used in the Garage Business

Symbol 30                 Autos Left for Service/Repair/Storage

Symbol 31                 Autos on Consignment


As you have probably figured out, if you are an automobile dealer and you have symbol 30 on your policy, you would find yourself without coverage. So why not just put symbol 21 on all coverages? Well, since code 21 is the broadest coverage, you would have to pay more for this insurance policy and in some cases you might be purchasing insurance protection that you didn’t really need.


Take some time to look at your policy carefully and review the symbols for each line of coverage to make sure that they are appropriate for the work you do. If you need help with this process, consult your agent. If you agent doesn’t specialize in businesses needing garage policy, ie dealers insurance and auto repair shop insurance, then find one who does. This protection is just too important to leave up to an agent who is practicing on the job …

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