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This photo was taken in Seligman, Arizona by Jonas Hansson, a very good Swedish friend of mine, on his trip with his father Hans in 2006 (via their vintage Volvo PV convertible) across the USA on Route 66. With Jonas’ permission, I’ve been selecting some of my favorite photos of their road trip along the "Mother Road" and doing some post processing… enhancing, cropping, tone mapping, special effects, etc.
In this photo of an old rusted out Edsel was found along the old road in Seligman, Arizona, I took the original color photo, severely cropped it and enhanced it, added a cut out effect, then some posterization and ink outlines… 🙂
As the song by Bobby Troup goes:
If you ever plan to motor west
Travel my way, the highway that’s the best.
Get your kicks on Route 66!
Below is a link to Hans and Jonas’ blog about their historic trip:
INFORMATION ON THE EDSEL:
The Edsel was a marquee division of Ford Motor Company during the 1958, 1959 and 1960 model years. Research and development on the Edsel began in 1955 under the name "E-car," which stood for "Experimental car." This represented a new division of the firm alongside that of Ford itself and the Lincoln-Mercury division, whose cars at the time shared the same body.
The Edsel was introduced amidst considerable publicity on "E Day"—September 4,1957. It was promoted by a top-rated television special, The Edsel Show on October 13, but it was not enough to counter the adverse public reaction to the car’s styling and conventional build. For months Ford had been circulating rumors that led consumers to expect an entirely new kind of car when in reality the Edsel shared its bodywork with other Ford models.
For the 1958 model year, Edsel produced four models, including the larger Mercury-based Citation and Corsair, and the smaller Ford-based Pacer and Ranger. It included several innovative features, among which were its "rolling dome" speedometer and its Teletouch transmission shifting system in the center of the steering wheel. Other design innovations included ergonomically designed controls for the driver, and self-adjusting brakes (often claimed as a first for the industry, although Studebaker had pioneered them earlier in the decade).
Ford announced the end of the Edsel program on Thursday, November 19, 1959. However, cars continued being produced until late in November, with the final tally at 2,846 1960 models. Total sales were approximately 84,000, less than half McNamara’s projected break-even point. The company lost $350 million on the venture.
There is no single reason why the Edsel failed, and failed so spectacularly. Popular culture often faults the car’s styling. Consumer Reports cited poor workmanship. Marketing experts hold the Edsel up as a supreme example of corporate America’s failure to understand the nature of the American consumer. Business analysts cite the weak internal support for the product inside Ford’s executive offices. According to author and Edsel scholar Jan Deutsch, the Edsel was "the wrong car at the wrong time."
Fifty years after its spectacular failure, Edsel has become a highly collectible item amongst vintage car hobbyists. A mint 1958 car can sell up to $100,000, while rare models, like 1960 convertible, may price up to $200,000. While the design was considered "ugly" fifty years ago, many other car manufacturers, such as Pontiac and Alfa Romeo, have employed similar vertical grille successfully on their car designs.
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