A Close Look At Auto Demographics

It’s well known in the automotive industry that consumers may prefer certain cars during specific times in their lives. Younger drivers tend to like cars that are really aggressive and sporty like the Ford Mustang or something a bit quirkier like the Fiesta. Older drivers may prefer something a bit more comfortable and easygoing like the Ford Taurus. Demographics is important to car manufacturers because this information is used to create advertising and market products toward specific demographics.

Let’s take a look at a car that tends to appeal to people of all ages, incomes and backgrounds; this car is the Toyota Prius. I’ve seen the Prius driven by young professionals as well as families and even seniors. Even though old and young drivers may vary drastically when it comes to their taste, everyone seems to recognize environmental problems and wants to make a difference when it comes to keeping the planet cleaner. The cost of gas is another factor that seems to affect everyone regardless of their age or stage in life.

Most folks attending college or on the verge of building careers are generally cash strapped. As a result they tend to favor economical and efficient cars such as the Ford Focus, Ford Fiesta or Ford Edge. Ford’s cars offer excellent mileage and some models are even nearing the 40 mpg mark which is great for a young person on a budget. Cars like the Honda Accord and For Edge are also quite popular with young drivers.

Sports cars like the Mustang and Camaro are also a big hit with teens; males in particular. Car modification is popular with younger drivers. This may include lowering the car to the ground, adding rims and beefing up the sound system. Both of these cars have a lot of horsepower and are well known for their speed. Quirky cars like the Nissan Rogue can also be popular because they are quirky and epitomize fun and youthfulness.

Middle aged folks are usually getting settled into their careers and may want something a bit more sophisticated and conservative. Most have access to disposable income now and thus can afford pricier autos such as those in the middle-level luxury segment. Cars such as the Toyota Avalon and those from Volvo fit the bill exactly.

Older seniors tend to like the big and comfortable sedan’s. This may include the Ford Taurus or bigger cars like those from Cadillac and Buick. Seniors tend to prefer the classic styling of these cars.