It’s the last of the BEST USED CARS trilogy. Mike Spinelli and Matt Hardigree, editor-in-chief of Jalopnik, reveal DRIVE’s (and viewers’) picks for best used sports cars for 20 grand. Which ones did we miss?
Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.
Honda has been the world’s largest motorcycle manufacturer since 1959, as well as the world’s largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States.
Honda was the seventh largest automobile manufacturer in the world behind Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, and Nissan in 2010.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2012. Honda invests about 5% of its revenues in research and development.
From a young age, Honda’s founder, Soichiro Honda (本田 宗一郎, Honda Sōichirō) (17 November 1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from an acquaintance, Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea Precision Machine Company) to make piston rings working out of the Art Shokai garage. After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products. After attending engineering school, without graduating, and visiting factories around Japan to better understand Toyota’s quality control processes, Honda was able, by 1941, to mass produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.
Tōkai Seiki was placed under control of the Ministry of Commerce and Industry (called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company.
Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers. The relationships Honda cultivated with personnel at Toyota, Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in the postwar period. A US B-29 bomber attack destroyed Tōkai Seiki’s Yamashita plant in 1944, and the Itawa plant collapsed in the 1945 Mikawa earthquake, and Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000, and used the proceeds to found the Honda Technical Research Institute in October 1946. With a staff of 12 men working in a 172-square-foot (16.0 m2) shack, they built and sold improvised motorized …
From time to time you will see a “Green Pea” (new car sales person) come out of training and hit the sales floor with their new found car sales knowledge and start selling cars. This person follows their sales training and car salesman tips to the letter and starts making deals right and left. They are excited and quite proud of their success in their new car sales career. They are smiling all the time and greeting their customers with enthusiasm while they chalk up more sales and commissions.
Then as time goes by they start to think that they can shortcut the steps of their training and save some time and energy. They also start to believe that they can pick out a sure sale at first sight and begin to pick and choose their customers. Then before they know what hit them their sales start dropping and so do their commissions. The new automobile salesperson is scratching their head trying figure out why nobody is buying from them. It is because they need to get back to the basics of their car salesman training and sales tips. Read on and you will discover the most basic and most important car salesman tips for being a successful car sales person.
#1 Basic Car Salesman Tip: Discovery
The basic meet and greet is the first meeting of the car salesman and the potential car buyer and a very critical step to selling cars. You know what they say about first impressions and it’s not any different when it comes to being a selling cars for a living. Introducing yourself in a prompt professional manner is the proper thing to do, but if you are dressed poorly or smell like an ashtray you stand a good chance of making a bad first impression. You must look, act, dress and speak like a professional to make a good impression. This car salesman tip will get you off on the right foot.
#2 Basic Car Salesman Tip: Selection
This car salesman tip may seem obvious, but proper selection is often overlooked by novice car sales people. You will never sell and the buyer will never buy the wrong car at the right price. All car buyers would like to have the top of the line automobile at the price of a base car. When you spend some time talking and determining their needs and you will save yourself a load of grief. If you show your customer the fully loaded model and they can only afford the base model you take a chance of embarrassing them. However if you show them the base model and they can afford more they will bump themselves. It is easy to step them up to the nicer models, but very hard and uncomfortable to bring them back down to a model that fits their budget.
#3 Basic Car Salesman Tip: Cherry Picking
Cherry picking is the practice of a car salesman that thinks they can determine the …