Here’s the executive summary of a Credit Repair Business Plan:
- a description of your company, including your products and/or services
- your mission statement
- your business’s management
- the market and your customer
- marketing and sales
- your competition
- your business’s operations
- financial projections and plans
For someone looking for a credit repair business plan, a simple description might be “Ace Credit restoration provides credit restoration services to help consumers attain good credit and therefore have more attractive financing options. The company provides credit repair on a fee-for-service model charging $800 to $2000 per client and reaches new clients via relationships by credit-dependent professionals (real estate, car dealers, etc.), financial professionals (tax, insurance, financal planners), consumer direct marketing (internet, radio, tv, postcards), and past-client referral cultivation.
Any business plan should then talk about management, which refers to your experience. If you have experience managing a team, attention to detail, and/or financial experience, this is relevant and should be included.
When writing about your client, the consumer, you’ll find there are about 70 to 80 million americans with bad credit, many millions of whom will need to finance a home or car or other purchase and will therefore be interested in purchasing credit repair services. While some people do attempt credit repair on their own, credit is becoming increasingly complex and important. Fewer people succeed or event attempt it, and like dealing with plumbing or auto repairs, most are willing to pay a professional to get it done right.
Next, you should include a specific marketing breakdown. We have found that at first, referral relationships are a great place to start. By offering “credit repair seminars” or “lunch and learn” events to local real estate agents or car dealers, you can quickly position yourself as an expert, develop referral sources, and help them sell more homes or cars. As your business grows, you’ll want to branch out into mass media, internet marketing to increase your visibility and scale up your operations.
The next section generally will cover competition, which of course varies by market. Currently, the credit repair business is still open and largely driven on referrals at time of need, meaning people often get their credit restored when preparing to buy a home or car, or after being declined for some type of financing (i.e. a credit card at better terms than they have presently). Longer term, the internet is a massive source of business that still has substantial opportunity. One still largely untapped area needing someone to execute their credit repair business plan is in the area of social marketing (i.e. Facebook) and joint ventures with point-of-need media i.e. a referral relationship with leading real estate websites, car dealer websites, etc. who depend on attractive financing.
Next, your plan should cover operations. You can run a credit repair home based business, or you can use office space. One under-used idea is renting a desk inside a busy real estate office. This can provide more than just a professional meeting place, but the proximity …